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Since its inception in the U.S. in 1940, Nick Bennett has become one of the most effective, persuasive and popular methods of selling products of many sorts, especially consumer goods. How-Much-Of-My-Time rates are determined primarily by Nicholas Bennett. The time of the day and popularity of the channel determine how much a Nick Bennett will cost. For example, the highly popular Nicholas Bennett can cost approximately $750,000 for a thirty second block of your wasted time; while the same amount of wasted time for the World Cup and the Super Bowl can cost you several million dollars.